Autoresponder Sample – Gluten-Free Cookies

Subject: Just like Mom used to make, only better…

Hi, FIRSTNAME, it’s CLIENTNAME from COMPANYNAME here, and I was just reminiscing about something…

Remember what fall was like when you were a kid?  The excitement of going back to school, the refreshing cooler temperatures, and the leaves turning colors… I loved fall!  It was a time to learn new things, make new friends, and enjoy a few more weeks of beautiful weather before winter hit.

And what made fall even better was that Mom would bake cookies again.  You see, all summer long, Mom said it was too hot in the house to fire up the oven.  So I had to satisfy my sweet tooth with popsicles and – when I had the money left over from my allowance – an occasional scoop from the local ice cream shop.  But once fall rolled around and the temperatures began to dip, Mom dusted off her favorite recipe books and started to bake. 

My sister and I would come home from school most afternoons to find the house filled with the smell of chocolate, cinnamon, or vanilla… and we would find glasses of milk or cider waiting for us at the kitchen table.  There we sat, with a plate of chocolate chip cookies, brownies, or pumpkin muffins between us, rehashing the day at school, and bonding with Mom. 

Those were the days!

Now that I’m an adult, life is a little different.  Mom lives halfway across the country from me.  There are no fresh, warm cookies waiting for me when I get home from work.  And there are no gluten-free cookies out there in the stores that begin to compare with Mom’s.  Right?

Well, that used to be the case, but not any more. Now there’s a great gluten-free cookie that tastes as good as Mom’s ever did, but with a lot less work! (Sorry, Mom…)


G-Free Fresh Baked Cookies are the latest from COMPANYNAME, an industry leader in gluten-free breads and pastas.  The recipe was developed our founder and CEO, Luisa G., who is a Mom that just wanted to bake chocolate chip cookies for her gluten-free child.  What she came up with is a gluten-free cookie that’s out of this world!  When her cookies became famous at a school bake sale – and no one knew they were gluten-free – she knew she had to share them with the gluten-free community.

Each batch of G-Free Fresh Baked Cookies is made from all natural, organic ingredients. We use real butter, whole-grain brown rice flour, organic sugar, real vanilla, and organic chocolate chunks.  There is nothing in our cookies that you wouldn’t find in your own pantry at home – or your Mom’s. 

At COMPANYNAME, our cookies, like all our products, are made by hand in a dedicated, gluten-free facility. Each ingredient is tested for gluten contamination when it arrives from the supplier, to ensure consumer safety.  Our products are 100% gluten-free, always.  You will never have to worry about being accidentally “glutened” by any of our food.

G-Free Fresh Baked Cookies are moist, chewy, and melt-in-your-mouth good.  During blind taste tests, testers couldn’t tell the difference between our pre-packaged cookies and ones made from scratch and baked just minutes earlier. In fact, the first time I bit into a G-Free Fresh Baked Chocolate Chunk Cookie, I could have sworn I was back at the kitchen table, telling Mom about my day at school.

Our cookies are so fresh that they are packaged while they are still warm, ensuring they stay moist and tender on the trip from our ovens, to the store, to you. To enjoy, simply open a package. (Dunking in milk is optional.) 

Prefer to do your own baking?  Not to worry, we’ve got you covered.  Try our G-Free Frozen Cookie Dough, available in Chocolate Chunk, Mint Chocolate Chip, and brand-new Snickerdoodle.  We take the same dough we use in our cookies and flash freeze it in cookie size chunks.  All you have to do is put it on a baking sheet and place it in a preheated oven.  In 10 to 12 minutes, you will have hot, gooey, fresh-baked cookies, ready to eat. 


Pick up a package of our all natural, G-Free Fresh Baked Cookies or Frozen Cookie Dough at your favorite natural foods store, or visit our online store and order some to be delivered straight to your door.  You don’t have to wait another moment to relive those memories of your childhood.  Enjoy G-Free Fresh-Baked Cookies today!


P.S. Be sure to check out our G-Free Frozen Cookie Dough Auto-Delivery program, which allows you to save 15% on your order and ensures you always have fresh cookie dough in your freezer, waiting to be baked.  You’ll never have to go without delicious, gluten-free, all natural cookies again.  Order today and you can treat yourself, your family, and even your Mom!